Can you afford to be a Jack of all trades and master of none?! 

Is your time better spent servicing your clients and focusing on growing your business, or maintaining your website and computers in your workspace?

Do you know how much time you’d spend to recover your website when it crashes? Would you be able to restore it from a backup? Would you know how? Would you have to rebuild the website? How long would that take and what impact would that have on your sales and bottom line?  By having a dedicated IT consultant on your team you’ll know who to call and you won’t have to explain the problem to a number of different technicians who aren’t familiar with your website.

Why hire an Online Marketing Team?

A business without a professional website is not a business looking to grow. Often, small businesses with limited resources skimp on their website. A home made website that does not project a professional image will be recognized by your prospects who will move on to your competitor with a better site.

 Professional web designers and IT providers are crucial for a small business’ online success.  This team provides the necessary skills to help the small business owner market their business successfully.

 A professional web designer and IT consultant create an invaluable online marketing team. The web designer focuses on creating a beautiful, functional, and mobile responsive website with the content your prospects are searching for. The IT consultant manages your website behind the scenes by hosting, securing and protecting it from hacks, malware and downtime.

The Web Designer

 A professional website designer not only designs your website according to modern trends and standards, but is able to add in the components needed to enable the functionality unique to your business. An attractive website is great, but it also needs to reflect how you, the owner, operates.  Here’s what you want to look for in a well-designed website:

• An appealing custom design
• Mobile responsiveness
• No broken links
• An SSL certificate installed for the visitor’s security
• Compelling website content that can be repurposed for social media and email marketing
• Good visuals
• Social media integration
• Quick to load
• Secure from hackers
• A smooth user experience – easy navigation – good content
• Calls to Actions
• Accessibility to conform to basic ADA standards
• Cookie notices to let your visitors know your website is collecting information about their visit to give them a more personal and convenient website visit.
• Secure contact forms
• Quality but condensed text
• Well-designed home page
• Low bounce rate (How quickly visitors leave your website)
• A gateway to allow payments online (if that is something the business owner wants) 

The IT Consultant

 Without IT knowledge, a website can’t be properly published. Done by an amateur, it could be open to a number of challenges. The IT consultant keeps your website running and safe from technology failure, hackers and malware by providing the following:

• Technical support
• Software updates
• Licenses renewals and compliance
• Regulatory compliance
• Assess potential threats
• Hardware and software repairs
• Installation and configuration of hardware and software
• Hardware and software procurement
• Maintaining hardware and software
• Cybersecurity
• Data storage and backups
• IT Security
• Installs and interprets website analytics 

The Bottom Line

 To find customers and grow your business, you should market your services using an  online marketing team. Let your expert team keep you infrastructure running as it helps you expand your market presence.