Website design and hosting

“Marketing does not have to be complicated…just strategic”

Step 1 | The Website

Start with a web design that’s attractive and functional. It’s like having a sales team working for you 24/7/365 days a year!  Read more about what it takes to have an attractive and functional website

Step 2 | The Content

The content you provide helps your visitors understand who you are and how your business can help them with their need.  This is called inbound marketing which is the process of using content to draw fresh leads to your firm. Its purpose is to draw potential clients in and through the sales funnel.

Step 3 | The Search Engines

SEO (Search Engine Optimization) is one part of Search Engine Marketing and is of ultimate importance in marketing online.  It is more than just important to be in the top 10 listings of a search engine, It’s imperative.

According to statistics, 95% of web users will miss your business if you do not have the proper visibility! That means only 5% of web users will see your business appear in their web results.  As a direct result of this deficiency, business meant for you, could go to your competitor!!!

Once your website is designed and filled with interesting and relevant content for your market, you’ll be able to start building relationships drawing your target market to your site.  Learn more about Step 4.

Step 4 | Your Business Relationships

No matter what business you’re in, building relationships through word of mouth is incredibly important for obtaining new clients. Thought Leadership, Social media Marketing, and e-Mail marketing are three of the best relationship building tools you can use.

But these tools are not just about building relationships; though that is the primary use for it. Sharing your expertise through Relationship Marketing also works with SEO to build traffic to your website. By updating your website with news articles and links to Facebook, Linked-in, Twitter, You Tube and other social media sites you’ll start seeing results.

picture of a professional standing at a window

Thought Leadership Marketing

A thought leader is an individual or business that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.  Thought leaders are commonly asked to speak at public events, conferences or webinars to share their insight with a relevant audience.

Social Media Marketing

By providing useful content on your website, you drive people there to download these resources.  Once prospects are driven to your website;  you have an opportunity to harvest contacts. This will help push them further through the sales funnel.

e-Mail Marketing

When you want to communicate something to your clients, e-mail marketing is one of the most cost-effective ways to do so. Each month, you can use e-mail marketing in conjunction with social media, SEO and your website to integrate all four into a marketing campaign.

Contact WEB AND CLOUD SERVICES Today for a Free Consultation…

or for a Complementary Website Evaluation of your Current Website, please include your website URL.



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