“Marketing doesn’t have to be complicated… just strategic.”
“It starts with your website”
Step 1 | The Website
Step 1 is to start with a well designed, attractive and functional website. It’s like having a sales team working for you 24/7/365 days a year! Read more about what it takes to have an attractive and functional website
Step 2 is all about the content you provide to help your visitors understand who you are if your business or practice can help them with their need. This is called inbound marketing which is the process of using content to draw fresh leads to your firm. Its purpose is to draw potential clients in and through the sales funnel.
Step 3 is being found in the search engines. SEO (Search Engine Optimization) is one part of Search Engine Marketing and is of ultimate importance in marketing online. First of all, it is more than just important to be in the top 10 listings of a search engine, It’s imperative.
According to statistics, of all web users, 95% will miss your business if you do not have the proper visibility! That means only 5% of web users will see your business appear in their web results. As a direct result of this deficiency, business meant for you, could go to your competitor!!!
Once your website is designed and filled with interesting and relevant content for your market, you’ll be able to start building relationships to draw your target market to your site. Learn more about Step 4.
Step 4 | Your Business Relationships
Building Relationships
No matter what business you’re in, word of mouth is incredibly important for obtaining new clients. Thought Leadership, Social media Marketing, and e-Mail marketing are three of the best relationship building tools you can use.
But these tools are not just about building relationships; though that is the primary use for it. Sharing your expertise through Relationship Marketing also works with SEO to build traffic to your website. By updating your website with news articles and links to Facebook, Linked-in, Twitter, You Tube and other social media sites you start seeing results.
A thought leader is an individual or business that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. Thought leaders are commonly asked to speak at public events, conferences or webinars to share their insight with a relevant audience.
By providing useful content on your website, you drive people there to download these resources. Once prospects are driven to your website; you have an opportunity to harvest contacts. This will help push them further through the sales funnel.
When you want to communicate something to your clients, email marketing is one of the most cost-effective ways to do so. Each month, you can use email marketing in conjunction with social media, SEO and your website to integrate all four into a marketing campaign.
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