Without content your website would be nothing but a blank screen. Online marketing requires various types of content and uses them in creative ways to tell clients and prospects what you do and how you can help them. Years ago advertising and marketing were about pushing messages out to those you wanted to reach. This was called outbound marketing. But the public found ways to tune out those messages by turning off the TV or radio or changing the channel or using voice mail to screen calls.

With online marketing, you use engaging and informative content to tell people about your business as it relates to their needs. Today people want to know what you can do for them.  This is called inbound marketing; it is the process of using content to bring in fresh leads to your business. The purpose of content marketing is to draw potential clients to your website where they may find a solution to their needs, rather than outwardly pushing your brand, product, or service onto prospects in the hope of generating leads or clients.