Use your website as your 24/7 Sales Team.

by Charles H. Castaño

• The website. As more and more visitors navigate to your website on different devices, it’s imperative your site adjusts to varying size displays such as tables, different size phone screens, and computer monitors. For a website to work for you 24/7, it must be designed with capability.

• Speed. We live in a world of inpatient people. If your website does not load fast, or does not answer the needs of your visitor within seconds, you will loose the opportunity of a sale. Web load speeds depend on the design of the website, the speed of the internet connection as well as the speed of the web hosting server. Internet speed is out of your control as a website owner, but you can ensure you have a website designed to address load speeds and one hosted on a web server that performs to your site’s needs.

• Content. Website content is critical to the success of your 24/7 Sales Team. A great web designer will discuss with you current design trends, how to optimize content and best practices to engage your audience.

• Security. Website security is critical for the Sales Team. Contact forms with ReCaptcha block robot spammers from sending you “junk” emails. SSL certificates secure your website. In addition, software needs to be installed to monitor and block hacker attempts that could infiltrate your website and insert malware on your visitor’s devices.