Step 3 | The Search Engines
Search Engine Optimization
SEO (Search Engine Optimization) is one part of Search Engine Marketing and is of ultimate importance in marketing online. First of all, it is more than just important to be in the top 10 listings of a search engine, It’s imperative.
According to statistics, of all web users, 95% will miss your business if you do not have the proper visibility! That means only 5% of web users will see your business appear in their web results. As a direct result of this deficiency, business meant for you, could go to your competitor!!!
On-Page SEO vs.
Off-Page SEO
On-page SEO is the part of optimization of your website that involves ensuring your website is correctly structured internally and your content corresponds with your keywords. It also involves using content that makes a great resource for your website visitors. The search engines want to deliver the content that most matches what people are searching for. The more quality content you can give them via your website, the happier the search engines will be and so will the searchers. This is what is called On-Page SEO.
Off-Page SEO refers to the part of optimization that involves actions that take place off your web pages. Examples of this would be directory listings, inbound links (other websites linking to yours), paid advertising and social media shares about your business taking people to your site.