Tips to draw traffic to your website by optimizing SEO

by Charles H. Castaño

• Make a list of words and phrases you want to rank for on search engines. Do keyword researches online to determine which terms have high relevance and search volume. Consider choosing terms with less competition. Optimize the relevant pages by including the words and phrases on their content.
• Metadata is used by search engines to determine the content of a page. Your meta titles and meta descriptions must include relevant content and keyword phrases to move up your ranking.
•  Add Internal links to other pages on your website. Identify keywords in your page and link them to pages with more content.
• Optimize your website speed. Google includes load speeds as ranking factors. Optimize your images and videos before posting them on your site so they don’t need to be compressed or resized before displaying.
• Be sure your website is mobile ready.