USING SOCIAL MEDIA TO DRAW VISITORS TO YOUR WEBSITE
by Charles H. Castaño
1. Increase your followers in Social Media by posting consistently. Be sure to throw in compelling visuals (people like to see images)
2. Don’t forget to include links to your landing pages or website on your posts
3. Find your “About” section in Social Media, and include a link to your landing page or website
4. Share your links in Social Media groups. This will allow you to cast a larger audience
5. Use content to increase clicks to links.
Examples:
- Use intriguing headings
- Suggest they may miss out on something or be vulnerable
- Appeal to their emotions
- Throw in some negative subject lines from time to time (this can increase clicks)
6. Don’t forget a call to action….