Helping visitors with physical challenges requires planning when building a website or landing page that is ADA “friendly” and compliant

by Charles H. Castaño

Best practice guidelines to incorporate in your Landing Page designs. These are bare minimum essentials for ADA accessible websites and landing pages.

1. Clear headings, Call-to Action buttons and links

Use short headlines and clear Call-to-action links. (useful for visitors with language or memory challenges)

2. Concise sentences and text

Keep sentences and paragraphs short and focused. Bullet points help the visitor follow along

3. Include alt text on all images

Maintain visitors engaged by including key details for each image

Use the most important information first related to the image

Be sure to include supporting additional text relevant to each image

4. Considerations for videos

Be sure you have good audio with your video (important to hearing impaired visitors)

Don’t set up your videos with auto-play. This can be annoying when viewing in public spaces

Use captions, but be certain you proof them. Don’t rely on automated systems that do it for you