USING SOCIAL MEDIA TO REACH BABY BOOMERS

by Charles H. Castaño

Each generation responds to marketing efforts differently. Boomers are loyal to brands, love rewards like free gifts, and generally are not drawn to discounts.

For retired Boomers , Facebook is a good social media choice for businesses who sell to consumers, especially when using targeted ads. 

Here are some stats supporting the fact that marketing through Social Media is effective.

Understanding your target audience can help you focus your time and effort for your best chance at reaching your prospects.