USING SOCIAL MEDIA TO DRAW VISITORS FROM SOCIAL MEDIA TO YOUR LANDING PAGES

by Charles H. Castaño

Landing Pages

  • Landing pages are useful for search engine ranking (the bots index the content) as well as for prospects looking for a specific product or service.

  • Landing pages don’t attempt to sell, they should advise or guide the visitor to make the right choice and position you as an expert or advisor without you being pushy.

  • Example: You sell kitchen appliances; someone is looking for a dish washer.  You create a landing page for dish washers; on it, you mention the brands you sell and benefits of those features different model have.

  • Create a link (More information…) asking for their email address (so you can add them to your mailing list). The link can connect to your website in one of several ways where they’ll see you also sell refrigerators, ovens, etc.

Create a landing page for each product or service your business offers.

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