Considerations selecting the right Theme for your WordPress Website

by Charles H. Castaño

First, what is a Theme? Themes are templates you use to build your website. They include “behind the scenes” coding to facilitate design such as fonts, layouts, functionality for importing images, integrating with features like eCommerce, etc.

Every WordPress installation comes with a couple of built-in themes you can use free. These may suffice for a basic site. However, business websites will probably benefit from added features found in third-party themes.

Let’s look at some things to consider:

Are you building a business page? Themes designed for businesses often include the ability to create landing pages, a call to action functionality, and pages for products, services, and contact data.

 Are you planning to sell on-line? Choosing the right theme and plugins, you can build a powerful and secure eCommerce solution to propel your business using your website as a sales tool.

 Are you planning to only use a blog? If so, a basic theme will probably work for your needs.

 Do you want a membership site? You’ll want a theme that will allow you to provide information to members and visitors, enabling a sign-in option for restricted access to members only.

 MOST IMPORTANT: Be sure you get a theme from a vendor with excellent reputation and prompt, responsive tech support. We can’t over emphasize this.

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